Friday, July 2, 2010

Is it true love an obsolete?

I want to take brake from my routine farmer’s and social issues, and like to write on True Love. What is the meaning of true love? Historically, we used to believe the concept of true love is from poets and author’s imaginative writings which are Laila- Majnu, Saleem –Anarkali, Devadas- Parvathi and Radha – Krishna…. Let us praise and worship their love. Asper my strong understanding the TRUE LOVE is a sense of sharing intimacies and feelings with some one who adores you. When I was in adolescence….I read somewhere which is written by anonymous in Telugu “ప్రేమంటే తెలియకపోవడం కంటే, ప్రేమించి, విఫలమై, విలపింప మేలురా” “It’s better to make love and fail than never experience the essence of the love”. One more musing by anonymous says that “Most of the love stories end with marriage but some of the enduring ones start with it”. Some one says that Love needs sacrifices... still, I am confused about this and what it really scarifies means. But, Love takes us such a magnificent and amazing state of mind.

From past most recent years, the True love has transformed into Modern love like a crash course of action. If you think about the modern trend of love... It’s very interesting and you will be surprised to sense the human relations became career and deal based relations. I heard that one of the girls rejected the love proposed by the boy who is software testers since the girl is looking for software developers. May be she believe that developers may get handsome package than testers so that their life goes smooth. Some of the boys also same set of mind that they would like to marry the girls who are graduated in most gainful technologies according to current market trends. I used to have funny thoughts about the future relations of wife and husband, if they evaluate their abilities one to another in every year and if they feel lucrative to both of them … they may continue to live together. If anybody has inefficient capabilities, we never know, they may separate in consecutive year. I am not blaming the individuals, but the market situations and irresistible career conscious drag us to these states of affairs.

According to present market trends, LOVE is the best marketing and profitable concept. I am surprised to read that the total US Market retails sales for the event of Valentines Day is $14.7 billions in 2010. You can imagine how big the total world market on behalf of particular day. As per marketing and financial experts, Love is the best unique selling proposition. You can see in the media, lot of advertisements used to present their ideas for selling goods and services by conceptualizing the LOVE. For Example... Chocolates, under wares, apparels, body sprays, diamond ornaments, cars, luxury goods and many more. I would like to make surprise you that the online dating service market in US is $2.1 billions per year and the top four providers are, Match.com, chemistry.com, perfectmatch.com, eharmony.com. They made the Concept of love is very simple and easy to find your soul mate. It’s just Ready to have life a partner like Ready to Eat foods. 

Love becomes a commodity which is profitable for business organizations, and media , they are exploiting the concept of Love by different commercial formats. Some of the individuals are misguided by the media (Movies) in the passion of love and involving in criminal activities like demanding, threatening and forcibly trying to get into their way of love. I used to read lot of instances in India i.e. attacks on girls by acids and weapons. Demanding Love is completely unethical. I would like to think that love is most sacred forever, but these modern trends of transformation in LOVE make me sad. Is it true love an obsolete? ప్రస్తుతం, "స్వచ్చమైన ప్రేమ" వాడుకలో లేదేమో?
Personal Note: Believe me….. The communication of our first message of love to our beloved ones is the toughest task in the universe. OH MY GOD, that makes you crazy… feel it.
Comments: YashwanthX@yahoo.com
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